Content Marketing for Service Businesses

Content marketing means creating useful stuff - blog posts, guides, videos - that helps your potential customers. Here's why it matters and how to do it.

Why bother

Content helps you get found on Google. When someone searches "how to fix a leaky tap" and you have a blog post about it, they find you. That's a potential customer.

It builds trust. When someone reads helpful content from you, they see you as an expert. They're more likely to call when they need a pro.

What to write about

Common questions your customers ask. The problems they face. Your area of expertise.

"10 questions to ask before hiring a plumber" - useful content that shows you know your stuff.

"How to fix a running toilet" - helpful guide that proves expertise and might get you the call when they can't fix it themselves.

Keep it simple

You don't need to write like a journalist. Plain English, helpful, genuine. That's what works.

A few hundred words on a useful topic is better than a masterpiece nobody reads.

Be consistent

One blog post won't change anything. A dozen over a year starts to add up. More if you can manage it.

Schedule some time each month. Write one post. Hit publish. Move on.

Repurpose it

That blog post can become social media content, an email newsletter, a video script. Work smarter not harder.

The secret

It doesn't have to be brilliant. It just has to be useful and consistent. Show up regularly with helpful content and it builds up over time.