DIY Website Builders vs Hiring Someone - What's Right for You?

This is a common question from small business owners. The answer depends on your situation.

The DIY route - when it works

If you're a brand new business with zero budget, using a website builder like Wix or Squarespace is better than having no website at all.

You can get something basic up quickly. It'll look decent if you pick a good template. It's fine for simple things like showing what you do and listing your contact details.

The downside is it takes time to do properly. And unless you're designers, it often ends up looking a bit generic.

When to hire someone

If you want your website to actually generate leads and look professional, pay someone. A good website isn't just about looking nice - it's about conversion.

A professional will think about user journey, calls to action, SEO, forms, all that stuff that actually makes your site work for your business.

And it frees up your time to do what you do best - run your business.

The hidden costs of DIY

Sure the website builder is cheap. But your time has value. And if it ends up half-done because you ran out of steam, you've wasted that time for nothing.

Bottom line

New business with no money - use a builder and get something basic up.

Established business that wants leads - hire someone. It's worth the investment.