How to Get More Leads from Your Website

Your website's job is to get you customers. Not to win design awards - to generate leads. Here's how to make that happen.

Clear call to action

What do you want people to do when they land on your site? Call you? Fill in a form? Book a consultation?

Make it obvious. Put your call to action on every page. Don't make people hunt for how to contact you.

Forms that work

If you have contact forms, keep them simple. Ask for the minimum info you need. The more fields you add, the fewer people complete them.

Make sure forms actually work and that you get the submissions promptly.

Show proof

Testimonials, case studies, logos of companies you've worked with. People buy from people they trust. Show you're trustworthy.

Make contact easy

Phone number in the header on every page. Email address clear. Maybe a live chat if it suits your business. Lower the barriers to getting in touch.

Speed matters

We said it before and we'll say it again - slow sites lose leads. If someone has to wait, they'll go to a competitor.

SEO helps

If people aren't finding you, they can't become customers. Basic SEO so you show up for relevant searches. This brings in people actively looking for what you offer.

Track everything

Set up analytics so you can see where your leads come from. Which pages work, which don't. Then improve based on actual data.

Bottom line

A website that doesn't generate leads is just a digital brochure. Make yours work.