Why Your Website Isn't Generating Leads

You've got a website but it's not pulling in leads. Here's what usually goes wrong.

No clear call to action

Your visitors land on your site and... what are they supposed to do? Call you? Fill in a form? Book a call?

If it's not obvious, they won't do anything. They'll just leave.

Hard to contact

If I have to hunt for your phone number or hunt for a contact form, I'm gone. Put your contact details everywhere. Header, footer, every page.

It loads too slow

We keep saying it because it's true. Slow sites lose people. Check your load time - if it's over 3 seconds, you're bleeding leads.

Not mobile friendly

If it doesn't work on phones, you're ignoring most of your potential visitors. Check it on your phone right now.

No proof

Why should I trust you? No testimonials, no case studies, no logos of companies you've worked with. You need social proof.

Wrong traffic

If you're getting traffic but they're not converting, maybe you're attracting the wrong people. Your SEO might be pulling in people looking for something different.

Check what search terms bring traffic. Make sure your site matches what those people are looking for.

Not tracking anything

If you don't know how people find your site or what they do on it, you can't improve. Set up analytics. See what's working and what isn't.

The fix

Go through each point. Fix what's broken. Then track your results and keep improving. A website that generates leads is an asset. One that doesn't is just an expense.