Website vs Social Media - Do You Need Both?

Do you need a website if you have social media? Yes. Here's why both matter.

Social media is rented land

You don't own your Facebook page or Instagram account. The platform does. They can change the rules, delete your page, or make it so hardly anyone sees your posts.

Your website is yours. You control it completely.

Different purposes

Social media is good for building awareness and engagement. People follow you, see your posts, interact with you.

A website is for conversion. When someone decides to buy, they go to your website. They check you out there. They contact you there.

How they work together

Use social media to build an audience and stay in front of people. Drive that traffic to your website where they can become customers.

Put your website link in every social media bio. Share your website content on social media. Let them work together.

The problem with social-only

If all your business is on social media, you're one algorithm change away from disaster. We've seen it happen - one day you reach everyone, next day hardly anyone sees your posts.

With your own website and email list, you own your audience. Social media is just one channel to reach them.

The bottom line

Social media is great for marketing. But it's not a replacement for a website. You need both, working together.

Your website is your home base. Social media is where you go to find people and bring them home.