When to Redesign Your Website

Websites don't last forever. Here's when to think about a redesign.

It's more than 3-4 years old

Technology moves fast. A 5-year-old site looks dated. Mobile expectations have changed. What's acceptable has shifted.

If your site looks like it belongs to a different era, customers will judge your business accordingly.

It's not mobile friendly

This is the big one. If your site doesn't work properly on phones, you need to fix it. Now. You're turning away more than half your potential customers.

It's not generating leads

If you've had your site for a while and it's never really worked to bring in customers, a redesign is worth considering. Maybe the brief was wrong, maybe it was badly executed. Either way, doing the same thing won't work.

Your business has changed

You offer new services now. Your target audience is different. Your branding has evolved. Your site should reflect that.

Technical problems

Slow loading, broken forms, pages that don't work, security issues. If visitors are hitting problems, fix them. If there are too many to count, a redesign might be simpler.

But not just because

Don't redesign just because you're bored with it or want something fresh. That's not a business reason. Do it because the current site isn't working for your business.

The right way

Before redesigning, understand what you want the new site to achieve. Know who it's for. Set clear goals. Then build something that actually works.