Why Your Website Loading Speed Matters (A Lot)

Here's a number to remember - 3 seconds. That's how long you have before most people give up and go somewhere else.

The reality

People are impatient. They're on their phones, probably on the go, and they want information now. If your site takes ages to load, they won't wait.

What it costs you

Every second of delay means lost customers. Studies show that a 1 second delay can drop your conversions by 7%. That's massive over a year.

And it's not just losing customers - Google actually penalises slow websites in search results. So slow site = fewer people finding you in the first place.

Common causes

Big images are the usual culprit. Someone uploads a 5MB photo from their phone and it slows everything down. Other issues include cheap hosting and code that isn't optimised.

What helps

Compress your images. Use decent hosting. Don't overload the page with stuff. Simple really.

Most small business sites should load in under 2 seconds. If yours is taking 5+ seconds, you're losing leads every single day.

The fix

This is what we build into every site we make. Fast loading isn't a nice-to-have - it's essential. If your site is slow, get it fixed or rebuilt.